Company News, Marketing News

L’Oréal’s Biotherm Homme Signs Deal with David Beckham

Soccer icon to launch men's grooming/skin care line and serve as global brand ambassador.

Author Image

By: Christine Esposito

Editor-in-Chief

L'Oréal Luxe's brand Biotherm Homme and Seven Global, David Beckham and Simon Fuller's joint venture with Global Brands, will develop a men's grooming line. The collection, of both skincare and daily grooming products, will launch in 2017.   As part of the collaboration and long-term ccord, England's football icon becomes Biotherm Homme's first global ambassador. Beckham's first Biotherm Homme campaign, for the brand's N°1 moisturizer Aquapower, will bre...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters